How big is the online dating market
The online dating market in China maintained stable growth throughQ2, Transaction sizes rose Analysys International believes that it has greatly benefited online dating companies to target offline and mobile users.
In the offline market, jiayuan. With the offline matchmaking centers, online dating companies have expanded their market and diversified their sources of income.
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On smart phones, on the other hand, online dating companies have revved up new promotions. Analysys believes that the market structure of online dating services for PCs in China is relatively stable and that mobile services could be more volatile. Analysys also holds that the market structure of Chinese online dating rests on mobile services.
Now, its market share had reached 8. Users of mobile dating services provide membership information based on location, with additional characteristics such as instantaneity, localization and fragmentation. Mobile services meet the demand of the millennial generation.
Consequently, mobile services have the potential to subvert the existing market structure. Analysys predicts that the year of is the starting point of the transformation and migration of Chinese online dating services to O2O and mobile platforms. The growth of major online dating companies is gradually approaching its upper limit.
In the coming years, companies will open more brick and mortar stores to provide matchmaking services and dating activities for their users.
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The O2O mode, which can open up the online platform and offline business, provide services of all types from casual matching and blind-dating to marriage to expand profit margins. They also improve the frequency and activity of users using online dating services by promoting mobile services and providing users with dating services in richer applications scenarios.
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Category: Online dating criticism